South Campus
Gateway and
Wayfinding
To assist students, families, fans and other visitors in navigating Iowa State's campus more effectively, swagÂ鶹 developed a master plan identifying 25 wayfinding signs to help direct traffic to academic, athletic and housing destinations. swagÂ鶹 was responsible for the development of the South Campus Gateway, vehicular signage, lighting and site improvements to welcome guests.
The signs included a screen-printed aluminum face with a bronze gabled surrounding structure. In addition to the signage package, swagÂ鶹 was asked to develop concepts for campus building identity monuments to be implemented at a later date.